Donald Trump’s brand preferences are never subtle or random—be it a boardroom or a fast food counter. Every product he promotes or praises tells you something about his image and strategy, as well as the message he wants to send.
Here are the top brands Trump has openly supported and what those choices reveal about the man behind the name.
Brioni – His Power Suit of Choice
When Trump wants to look sharp, he reaches for Brioni. He’s worn the brand since the ’80s, especially during The Apprentice era. These Italian suits aren’t cheap, but they match his love for classic, boxy tailoring. Brioni quietly became a symbol of his billionaire image.
McDonald’s – Not Just a Snack, It’s Strategy
Trump loves McDonald’s. He sees it as clean, predictable, and quick—everything he likes in a meal. On the campaign trail, Big Macs were a go-to. He even served McDonald’s at the White House.
Coca-Cola – A Complicated Crush
Trump says he avoids sugar, but Diet Coke is the exception. He drank it constantly, sometimes a dozen cans a day. He even had a button in the Oval Office to get one. Coca-Cola honored him with a custom bottle in 2025 despite past public jabs.
Boeing – More Than Just a Jet Maker
Trump openly admired Boeing and even negotiated with them. He pushed for cheaper costs on the Air Force One redesign. Boeing later donated $1 million to his inauguration. He saw them as a model for American industry and often praised their role in defense and exports.
Under Armour – When Business Met Politics
Under Armour made headlines in 2017 when its CEO called Trump “an asset.” Trump backed the company’s focus on American manufacturing. The comment sparked backlash, but it showed how quickly business and politics can mix. For Trump, the support mattered more than the controversy.
L.L. Bean – Boots, Politics, and a Tweet
L.L. Bean usually focuses on flannel and fishing gear, but it landed in the political spotlight when board member Linda Bean donated to a pro-Trump group. Trump thanked them on Twitter and told people to shop there. His support turned an outdoors brand into a culture war moment.
Trump Wine – He Doesn’t Drink It, but He Sells It
Trump owns a massive winery in Virginia even though he doesn’t drink. However, for promotion purposes, he often talks about Trump Wine. He uses it to show his business reach and success in hospitality. The wine itself gets decent reviews, but it’s mostly known for the name on the bottle.
Trump Hotels – Where Everything Screams Luxury
There’s nothing low-key or subtle about Trump Hotels. They’re designed to impress, with gold finishes, massive lobbies, and flashy design. These hotels often hosted campaign events and political fundraisers. Staying at one is about buying into a brand that promises money, power, and status.
Trump Golf – Business, Leisure, and a Lot of Grass
Trump owns more than a dozen courses around the world. They host international events and serve as business venues. During his presidency, he spent plenty of time on the green. Each course pushes his image of control and luxury.
Trump International Hotel D.C. – More Than a Place to Stay
This hotel sat just blocks from the White House. It quickly became a hotspot for donors, diplomats, and influencers. Critics raised conflict-of-interest concerns, but supporters saw it as a hub for like-minded power players. Trump later sold the property, but its impact stuck around.
Trump Home – Gold Accents for Everyone
Trump Home lets fans bring his signature style into their living rooms. The collection offered furniture and home décor that matched his taste—bold and oversized. It sold through Macy’s and Wayfair for a while until politics made the partnership too risky to keep.
Trump Signature Collection – Dressing the Part
If you want to look like Trump on a budget, the Trump Signature Collection is what you need. In fact, it was the pitch behind his Signature Collection. It featured suits, ties, and accessories, all branded and widely available. He wore the pieces himself on stage and on TV. The line ended in 2015, but fans still remember the bold red ties.
Hermès – Tied to Luxury (Literally)
Trump has a soft spot for Hermès ties. The brand is known for its bold patterns and perfect knots that ensure these French accessories fit right into his high-end uniform. While Brioni dressed the body, Hermès dressed the neck, and Trump’s tie game rarely missed on camera.
Mercedes – His Drive for Elegance
Trump’s car collection has featured plenty of American muscle, but Mercedes has always been part of the fleet. He’s praised the German engineering and sleek look of their sedans. It’s comfortable with horsepower wrapped in luxury.
Asprey & Graff – The Gift of Gold
When it comes to spoiling Melania or marking a moment, Trump turns to British sparkle. Asprey and Graff have long been favorites for high-end jewelry. For a man who loves branding, these jewelers delivered shine with prestige.