Many discontinued cars made sense to drop—they underperformed, became too expensive to update, or never connected with buyers in the first place. But not every car left the market because it lacked merit. Several stood out for their engineering, character, or the way they filled a gap no other model quite could.
Here are some cars that deserved a longer run than they got.
Dodge Viper
Launched in 1992, the Dodge Viper relied on a massive V10 engine, rear-wheel drive, and a six-speed manual to deliver unfiltered power. It avoided traction control and anti-lock brakes in early versions, demanding driver focus rather than providing digital safeguards. As crash regulations and compliance costs rose, continuing development became increasingly difficult.
Honda S2000
Precision defined the Honda S2000. Its 2.0-liter engine revved to 9000 rpm, matched with a six-speed manual transmission that remains a benchmark for mechanical feel. However, Honda wrapped up production in 2009 without a direct successor. Since then, the company has focused on other priorities while leaving the small roadster category without a new product that mirrors the S2000’s unique blend of engineering focus and balance.
Plymouth Superbird
Though it won races on the track, the Superbird’s extreme styling proved polarizing for everyday buyers. Dealers had trouble selling them, and many units sat on lots well into the next model year. Over time, its significance grew—today, the car is remembered as a motorsport icon with limited production roots.
Ford Focus RS
American drivers waited years for a high-performance Focus, and the RS finally arrived in 2016. However, the price and stiff ride limited sales, and Ford discontinued it after just 24 months. No hatchback in the current lineup gives a similarly aggressive setup or the same track-ready tuning.
BMW M Coupe
It started as a passion project among BMW engineers, but turned into a low-volume performance model with a devoted following. The M Coupe combined the compact Z3 platform with the inline-six engine from the M3 and a fixed roof for added rigidity. For drivers focused on chassis dynamics over design, this car is still a standout.
Honda Fit
The Honda Fit had unexpected agility, clever design, and standout efficiency in a compact package. Engineers mounted the fuel tank beneath the front seats, which freed up space and allowed the rear row to fold flat or flip up in multiple configurations. It offered over 30 mpg and undercut most small SUVs on price.
Pontiac GTO
The 2004 Pontiac GTO returned after decades off the market, using a platform sourced from Australian automaker Holden. By 2005, the car was equipped with a 6.0-liter V8 producing 400 horsepower and a six-speed manual. Despite strong performance numbers, the exterior lacked the visual flair that muscle car fans expected.
Honda CR-Z
As one of the only hybrids ever released with a manual transmission, the Honda CR-Z aimed to mix efficiency with some driver involvement. It shared design cues with classic hatchbacks but included updated tech and a modest hybrid system. Sales concluded in 2016, and Honda hasn’t revisited this combination of drivetrain and size.
Acura TL
Strong reviews followed this midsize sedan after its launch, thanks to its responsive V6 engine, clean interior layout, and consistent reliability. The Acura TL found favor among commuters and professionals looking for a step above economy cars without the cost of a luxury badge.
Acura NSX
When Acura reintroduced the NSX in 2016, it arrived with a twin-turbo V6 paired to three electric motors and a dual-clutch transmission. Despite its technical strengths, the NSX didn’t connect with traditional supercar buyers looking for more visceral engagement. Its departure marked the close of an ambitious project.
Chevrolet SSR
Considering that it combined convertible flair, pickup utility, and retro styling, the Chevrolet SSR never fit neatly into any category. It drew attention but struggled with weight, limited practicality, and unclear purpose. GM discontinued it in 2006 after modest sales. Years later, the GMC Hummer EV pickup took a similar path.
AMC Eagle
In 1979, AMC introduced the Eagle as a practical alternative for drivers who needed traction but didn’t want a truck or SUV. It featured permanent four-wheel drive in a sedan or wagon body. Although power was modest, its utility in snow and rough terrain earned it respect in certain regions.
Austin-Healey 3000
Updates in the Austin-Healey 3000 through the years added disc brakes and improved comfort, but safety and emissions rules eventually caught up. Manufacturing ended in 1967, but the car is a favorite at vintage events. Its mechanical clarity and unfiltered driving experience continue to set it apart among postwar British sports cars.
Plymouth Hemi ‘Cuda
Fitted with a 426-cubic-inch Hemi V8, the 1971 Hemi ’Cuda produced 425 horsepower and left a lasting impression on muscle car history. Only about 100 units were built with the Hemi and manual transmission, which makes surviving examples highly collectible. Insurance costs and stricter regulations soon curbed demand for high-output coupes, and Plymouth’s influence began to fade.
Datsun 510
Success on the track often starts with a solid foundation, and the Datsun 510 had exactly that. Its rear-wheel drive, independent suspension, and lightweight chassis made it a favorite among grassroots racers and tuners. It also sold well as a practical sedan, which helped Datsun build credibility beyond economy cars. Nissan teased a modern revival with the IDx concept in 2013, but it never reached production.